The Emergence of Blue…

SSP Blue is a personal endeavor.  Safety, security, and privacy online are issues that I care about.  As a father, I find comfort in knowing my family is safe online.  As a businessman, I find comfort in knowing transactions, plans, and communications are secure.  And, as an Internet user, I find comfort in knowing that my personal information is protected and my privacy is intact.  As a society, these are necessary comforts we all care about.

I started SSP Blue to provide strategic business counsel to companies who recognize the value of these necessary comforts and to raise awareness amongst all of us about how to navigate safely and securely online.

So, where does “SSP Blue” come from?

Often safety, security, and privacy are treated as mutually exclusive, when in fact they are mutually inclusive.  “SSP” – Safety, Security, Privacy – must work together hand in hand for us to be able to navigate successfully online.  Thus, putting “SSP” into the name expresses our core mission.   And “Blue” signifies the holistic strategies and tactics that must be implemented in order to reach the proper balance of SSP.  Companies and citizens alike need blue-prints for action.

Much like the name, the logo with intersecting petals of similar blue tones integrated into a soothing image has its own story as well.  Online safety, security, and privacy are often tough issues to grasp and deal with.  When visiting the site or working with us, we want you to feel a sense of calmness and comfort while recognizing the intersection amongst SSP.  SSP Blue can help provide the comfort that comes from knowing that we’re providing solutions that protect us online.  As much as SSP can branch out into different directions, at the core they are really shades of each other originating from the same place – a necessary comfort for all of us.

Why would so much thought go in to one name and one logo? Mostly because that is how much thought goes into everything we do at SSP Blue.

SSP Blue, your blueprint for safety, security, and privacy.

“TRUST” and Our Call to Action

I recently wrote about “TRUST”, an upcoming movie that tells the story of 14 year-old Annie from a wonderful family who falls victim to an Internet predator and how true to life the movie is.  At the end, we are left with a lingering feeling of how to make sure this doesn’t happen to me or anyone I know.  As parents, we get protective and angry all the while feeling helpless.

There is, in fact, a call to action that arises out of “TRUST”.

As parents we spend countless hours talking to our kids about safety, stranger danger, avoiding danger, and staying away from strangers.   Built into all of these messages and lessons is actually a core concept – we are teaching our kids to build relationships with people they trust and not to go near those they don’t.

We’ve done a tremendous job of teaching how to trust in the real world.  And therein lies our call to action in the digital century.

Even though the online world has become a living thing that mirrors and reflects our physical world realities, our teachings have only just begun to bring those physical world lessons online.  Unfortunately, the online world doesn’t give us the opportunity to look into a stranger’s eyes and decide whether we trust them.  As adults and children, we often will be more trusting online than we will be offline.

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So, here is our opportunity.  Take whatever happens online and put it in the real world and ask yourself questions you already ask everyday when interacting with new acquaintances –

–    How does what they did make me feel?
–    How does what they said (typed) make me feel?
–    Should I believe them the next time they lie?
–    Should I like them less now that they have lied to me?
–    Should I give them another chance to re-gain my confidence in them?
–    What if they do it again?
–    Can I trust them?

Take the time to see “TRUST” when it comes out in April and talk to your kids about trust online.  You’ve already done a great job in the real world, keep the dialogue going.

This Is Our Call to Action

Every year around this time as the last leaves of the autumn season begin to fall off the nearly barren trees and as my children devour their last pieces of Halloween candy, my attention in my professional life naturally shifts to focus on the Family Online Safety Institute’s (FOSI) annual conference. FOSI’s annual conference is traditionally held in Washington, D.C. toward the end of the year to bring together leaders from industry, non-profit, policy, research, and government organizations to discuss the collective challenges we face in trying to keep children and teens safe online.

This year as I was getting ready to speak at this event that is being held November 9th and 10th as the chill is setting upon the historic monuments of our nation’s capital, I noticed that the theme of the conference is one that has been a part of my professional platform throughout my career: “Internet Freedom, Safety & Citizenship. A Global Call to Action.” It is also very close to what I discussed recently at the United Nation’s Cyber Hate Summit where I gave opening remarks on the topic of “Unlearning Intolerance in a Cyber Connected World”.

During my remarks, I focused on the fact that unlearning intolerance starts in the home and that parents must teach their kids tolerance in the online world in much the same way they do so in the physical world. I asked the group of Excellencies to take a step back for a moment and think of what we have done for many years before the word ‘cyber’ became an indelible part of our vocabulary and frankly before this word scared parents into paralysis when teaching their kids how to be free, safe and responsible online citizens. I explained how we have devoted a great deal of time and energy throughout history in teaching our children how to be tolerant and how not to learn intolerance. We have done it in our homes, in our schools, and in various other places in our societies across the globe. And, still we see headlines every week about bad things are happening to kids online as a result of intolerant actions online.

While parents remain paralyzed, for many of us, it is no mystery that to be good “cyber parents” we need tools to be able to protect our kids online and not be afraid to use them. In many ways the title of this year’s conference, “Internet Freedom, Safety & Citizenship. A Global Call to Action,” holds the answer to this paralysis. As the guiding lights in the home, parents can teach their kids that they have the freedom to make choices online just as they do in the physical world,everything from the right to say yes and the power to say no. Parents have the capability to access tools and resources to help them engage in a dialogue with their kids about safe online practices and the detrimental consequences of intolerant or risky online behavior. And, lastly parents have the right and ability to enforce an online code of conduct tailored to the values that are present in their homes to help their kids become respectful online citizens.

Next week as many of us gather in a city that has been the guardian of our country in the physical world and talk about our global call to action, we should think of how we can give parents the power to let the call to action start in their homes across the world.

This is our call to action.

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