Charlie Sheen Reminds Us, The Internet Has a Memory

Like millions of other people around the world, I’ve been watching Charlie Sheen’s rants and explosions with rapt attention.  I find myself thinking less about Mr. Sheen’s extreme words and actions, and thinking, instead, more about the built in dilemma of publishing them on the Internet. Even if Sheen wanted to take back every word of it, and managed to apologize enough to dilute the memory of the public, nothing ever defeats the memory of the Internet.

Interestingly, intertwined with the rise of popularity of social media is the fact that as more of us work to create a public face, the more important it becomes to manage our privacy.  We need to be careful with not only our business or banking, but also with our personal privacy.  Information, pictures, pieces of writing, comments, concerns, and anything that we post on the Internet can do far more harm than we’d like to think. By our own conduct, we build a permanent record, be it in a virtual form, of everything we do online.  And most of it, unless we are careful, is available to the public at large. That means that recruiters, employers, friends, enemies, and criminals can access our lives, whether we want them to or not.

According to Career Builder 45% of employers are “screening” social networking sites when hiring new recruits.  Over 80% of college recruiters asked in a Kaplan Test Prep survey suggest that social media will play at least some role in future recruitment.  For people who tend to be over-sharers in their social media worlds, these trends can prove to be disastrous.  Prospective students and employees might be denied employment or admission; or, in other cases, they can be removed from their posts or institutions. Not even Charlie Sheen is immune to this effect; he was fired on Monday.

Even when we think ” that posts are temporary, they really aren’t – just ask Gloria Huang.  Huang accidentally signed in to the Red Cross Twitter feed (to which she has access given her position with the organization) and Tweeted about getting beer and getting drunk.  The Tweet was deleted after about an hour, but there were innumerable screenshots made of and stories published about the “rogue” tweet.  Thankfully for the Red Cross, they were able to pull something redeemable from the incident, but it does highlight the point that nothing is temporary on the Internet.

When it comes to the way I look at my own online presence, I like to think of it more like my reputation. If I wouldn’t show a picture to a meeting of my fellows at work, I won’t put it online. For kids, or parents thinking about their children’s online reputation, try thinking of your social media profiles as “grandmother approved.” In general, keeping our profiles private, be they on Facebook, MySpace, LinkedIn, etc, is a really good idea.  In a day when we can Tweet from a smartphone and post to Facebook from an iPhone, keep a simple rule of thumb in the forefront of your mind at all times – do you want to see it in the front page of the New York Times sitting in your grandmother’s house?  If not, keep it to yourself.

Really, the more we know about Over-the-counter Viagra the memory of the Internet, the more we should think before we post our lives online.

Location Based Check-Ins: A Good Idea or a Dangerous Game?

With the increasing popularity of applications like Foursquare and Facebook Places, location based services (LBS), or check-ins, are becoming part of our everyday lives more so than ever before.  Location based services are applications that run on Internet connected devices, usually mobile ones, that use a GPS to locate the phone/user and provide the user information based on that location.  As location based applications become more common, questions about the safety risks associated with using them are being raised.  Especially for parents, the key to navigating these applications correctly is found in understanding how they work.

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Just a bit of background – the use of location information was originally developed to assist emergency responders to reach mobile subscribers in emergency situations.  Since that time the use of location has expanded broadly into numerous other commercial applications.

Today, user-initiated check-ins serve purposes for the people who use them, and the companies that publish them.  By sharing your location, you can easily gather friends, badges, exclusive deals and receive information about the area. For instance, when you enter your location into applications like the Yelp application, Zagat, or Urban Spoon, you instantly get info about nearby attractions or get reviews about nearby restaurants.  Even the app on your phone that sends you the weather every morning uses LBS.

Check-ins also help companies more effectively market to their consumers.  For instance, checking in regularly in a specific neighborhood lets merchants in that area market directly to you.  Companies offering what you want know where and how to find you.  The reverse is also true – you know where and how to find what you want. It’s a symbiotic relationship.

Still, opinions vary on whether checking in is safe.  Some believe all location-based check-ins are dangerous and should be avoided.  Others see these services as harmless.  We’ve all seen the news reports and blogs about cyber stalkers, burglaries and other, less serious, but “creepy” incidents.   That said, many are also pointing out that you are only posting for your friends and your private information has long been accessible to the world anyway.

So, how should you approach this challenge?  Like any other technology, location based check-ins can be fun and useful, but should be used with caution. Here are some ideas to help you use these services safely.

1) Keep specifics about extended stays away from your home private.  If you wouldn’t reveal the information you are posting with all of your friends in person, do not share it using location-based applications (or post it elsewhere, for that matter).

2) Consider sharing less or using a username that isn’t easily associated with you but one that your friends know is you.  After all, if you really think about it, your friends are the ones you want to share with anyway.

3) Keep an eye on your children’s check-ins, just like you already do in the real world. If you want your kids to check in with you, ask them to call you directly – it’s worked well for so many years.  Chat with your kids about who can see their check-ins – their friends or people they don’t know and wouldn’t want to share with.

4) If your privacy is important but you like the competition on Foursquare, use the “off the grid” option to check in.  This setting allows you to compete for trophies and badges without making your location public.  Let your kids know about this simple setting.

5) Remember to check the privacy settings on all your applications.  Simply checking to be sure that other people cannot share the information you have posted can help maintain your safety.

6) Be vigilant and aware about what apps your kids are downloading.  Even though mobile operators such as AT&T make it clear in their own Privacy Policies when and how LBS will be used in conjunction with their own apps and services, the apps that your kids download onto these mobile devices are actually governed by each app’s own policies and practices.

I’ll check-in again soon.  In the meantime, read two opposing viewpoints below.

I’m Not Crazy for Using Foursquare:
www.huffingtonpost.com/dean-shareski/im-not-crazy-for-using-fo_b_819970.html

The Daily Beast:
www.thedailybeast.com/blogs-and-stories/2010-08-08/foursquare-and-stalking-is-geotagging-dangerous/